You Tube advert

One of the elements of my advertising campaign would be a YouTube advert. I did some research and found out that according to the poll from 2012  (US voters reported by Mashable), people are willing to watch about 15 seconds of an advert. That is why I decided to make mine short and instantly interesting to […]

Continue reading


Advertising an app

There are many various ways to promote an app. Based on a few articles, I picked the most interesting, efficient and useful ones. https://www.forbes.com/sites/allbusiness/2015/11/07/65-simple-ways-to-promote-your-mobile-app/#38205e0748c4 Make a simple, clear introduction to your app. Start a blog with regular updates. Use social media in an interesting and intriguing way. Interact with the audience. Create teasers. Ask for the […]

Continue reading


Research: app development budget

This week, I did some more research focused on the costs of a mobile app development. The first article that I found, was on Forbes. Rather than specifically explaining every single cost, it guides through the process and essential stages/elements of the app building. https://www.forbes.com/sites/groupthink/2014/11/11/the-true-cost-of-building-a-mobile-app/#30ad9bae5876 „Serious mobile apps require a strong conceptual foundation, good planning, an excellent […]

Continue reading