One of the elements of my advertising campaign would be a YouTube advert. I did some research and found out that according to the poll from 2012 (US voters reported by Mashable), people are willing to watch about 15 seconds of an advert. That is why I decided to make mine short and instantly interesting to […]
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Shop screen design and new App Store image
Another essential part of the app is the shop tab, where users can exchange their points for buildings. I provided a very simple design for this section. The rest of the shopping options can be revealed simply by sliding the screen. In the future, alongside the updates, I will rearrange the interface and add categories, […]
Advertising an app
There are many various ways to promote an app. Based on a few articles, I picked the most interesting, efficient and useful ones. https://www.forbes.com/sites/allbusiness/2015/11/07/65-simple-ways-to-promote-your-mobile-app/#38205e0748c4 Make a simple, clear introduction to your app. Start a blog with regular updates. Use social media in an interesting and intriguing way. Interact with the audience. Create teasers. Ask for the […]
Research: app development budget
This week, I did some more research focused on the costs of a mobile app development. The first article that I found, was on Forbes. Rather than specifically explaining every single cost, it guides through the process and essential stages/elements of the app building. https://www.forbes.com/sites/groupthink/2014/11/11/the-true-cost-of-building-a-mobile-app/#30ad9bae5876 „Serious mobile apps require a strong conceptual foundation, good planning, an excellent […]
App logo and website (first draft)
This week I decided to approach some more graphic design and set up a website. I did some research and looked up inspirational app websites. https://www.awwwards.com/30-beautiful-app-websites.html It had to be clean, but also not too complex as the main functionality comes with the app itself. Although, there’s an option to log in and manage your […]